Ulite Exhibition Launches New Logo and VI System

Ulite Exhibition Launches New Logo and VI System

The new logo of Ulite Exhibition adopts the classic Chinese red and silver gray color scheme. The letter "U" is shaped like a magnet, and the dot of the letter "i" is shaped like a lightning bolt, "U" and "i", the magnet and lightning bolt symbolize the mutual attraction of Ulite and the exhibitors, like the magnetic effect of electric current. The slogan ‘Light Your Expo Way’ highlights Ulite’s purpose of connecting people through exhibitions and escorting the vast number of Chinese enterprises on the way to explore global market.

The new Logo was designed by Sean Kool (顾翾), Chief Marketing Officer of Ulite Exhibition. With various identities such as musician, singer and designer, Sean Kool often incorporates cross-field and multi-cultural inspirations into his designs. The new logo and VI system reflect Ulite's vision to become a leading brand in China's exhibition industry and its commitment to serving Chinese enterprises expanding globally in the new era.

 

 

 

 

Beijing Ulite Exhibition Co., Ltd. is a leading overseas exhibition service provider dedicated to offering innovative one-stop global exhibition and marketing solutions for Chinese enterprises. 

Its main services include overseas exhibitions, exhibition travel, booth design and construction, exhibit logistics, visa services, event planning and operation, media and buyer invitations, online marketing, globalization strategy consulting, and customized services for key customers, etc. The company's projects cover key sectors such as industrial machinery and components, machine tools and metalworking, laser, welding, automation, robotics, construction machinery, mining machinery, plastic machinery, packaging machinery, printing machinery, textile machinery, automotive and parts, agricultural machinery, logistics equipment, oil and gas, energy, lighting, renewable energy, etc. 

Ulite Exhibition is committed to enhancing the overseas exhibition participation experience for Chinese enterprises through integrated online and offline exhibition and marketing solutions, innovative and diversified services, and has won the trust and support of numerous exhibitors, exhibition organizers and industry associations on a global scale.